New venture opportunity Essay Example | Topics and Well Written Essays - 1500 words

New venture opportunity - Essay Example The main aim of ESS Designs will be to provide a simple, classy and well-tailored look for all our clients. We not only want to provide a distinctive look but we also want to be recognized as a trendsetter in the clothing industry. To start with the new company, the first range of product that ESS Designs will focus on will be a collection of jackets for women, men and children. Based on the research that the appointed team members of ESS Designs have conducted, there have been a lot of customer’s requests that have been made by various customers on the scarcity of jackets’ design. Therefore, building upon this, the first range of product that ESS Designs will focus on will be on a collection of jackets for all our targeted clientele. As a start-up company, ESS Designs will first operate in a small geographical region. However, it is evident that with the inception of technology our client reach may go beyond the borders. The company will be located in the United States in Pennsylvania. This is where our headquarters will be. Nevertheless, ESS Designs will embrace the use of advertising and public relation to make our new range of product known and also to build upon the image of the company. It is also worth noting that the prices of our products will be quite pocket-friendly thus aside from quality will strive to ensure that our targeted consumers are well catered for with regards to the pricing range. In order to examine the impact of this new venture, a thorough SWOT analysis will be conducted on ESS Designs.