Questionarise for survey of customer buying performance for Essay

Questionarise for survey of client buying performance for expert goods - Essay Example152). Therefore, this study aims at indentifying buying preferences of customers towards sustainable expert goods which in this case will be distinct brands of cars. Moreover, the study aims at exploring technological elements that make some brands of cars to be highly getd as opposed to others. Sample size of 1764 was used for the study. The result indicated that consumers procure technological goods based on the quality, safety, value, performance, design, innovation, and environmental friendliness/green factors. Introduction Numerous factors usually affect the purchase decision of the consumer and most of these factors have been used in reason market for specific goods and or services. Nonetheless, gratification of the consumer is usually pegged on the consumers cognitive and effective evaluation of the past experience on sealed purchases. Additionally, the consumers purchase decision ma y be analyzed based on perceived risks. Therefore, understanding these elements are quite beneficial to the new or technological good manufacturers especially those who intend to assign new goods into the market (Mohr, Sengupta, and Slater, 2010 pg. 101). However, purchasing new technological goods will require more than the risk science on the good, but will also require limited theoretical assessment of the entire purchase process that is defined within six risk dimension that include the assessments of the performance risk, financial risk, somatogenic risk, convenience risk, social risk, and psychological risk (Pride and Ferrell, 2012 pg. 144). Each of these dimension of purchase risks usually have different significance on product or purchase risk or context on that pointfore, they must be considered severally by the consumer in determining their purchase decisions (Shaw, 2003 pg. 62). Therefore, these aspects or purchase risks will be considered independently in analyzing t he factors influencing the purchase decisions of consumers to purchase technological cars. Literature Review The choice of customer is usually governed by the microeconomic theory that connects the preferences to consume goods and services in relation to the consumption expenditure. Therefore, choice of the customer usually affects the consumer demand curves. The relationship or the link between consumption, ad hominem preferences, and demand curves is usually considered business political economy since it helps in analyzing how the customer often achieves the equilibrium between expenditure and preferences (Crane and Mayer, 2003 pg. 179). This analysis is usually done by considering how the consumer maximizes utility as subject of budget constraints. Preference often presents the desire of an individual to consume a good and service thereby translating to consumer choices. Notably, these choices are usually based on wealth or personal income combined with the available time the co nsumer has to define consumption activities. Thus, it is worth noting that consumption is distinctive of production since there are two different actors that are involved. In other words, consumption is the primary aspect of production. A manufacturer may produce a good that would never be consumed therefore, different abilities